Over the next few years, I spent a lot of time researching and testing gear, talking to fellow adventurers, and working with manufacturers to bring my vision to life. By 2017, I was able to source our first line of products—camping, hiking, and fishing gear that could withstand the elements and still make the experience easier. But it wasn’t just about creating products that worked; I wanted them to be simple and intuitive. This was also the time when I started building a community—talking to people who shared the same passion for the outdoors and wanted gear that could make life simpler, not more complicated.

By 2019, Traverseon was growing, and it was clear that there was a demand for more than just the basics. So, we expanded our range to include RV & car essentials, outdoor pet gear, and survival tools. As our community grew, so did the diversity of needs. I also made sure to incorporate sustainability into the brand—eco-friendly products that respected nature, just like we do. At the same time, I began sharing more outdoor tips, advice, and stories online, creating a space where fellow adventurers could connect and learn from each other.

By 2021, Traverseon had become a trusted name in the outdoor space. Around this time, I was fortunate to partner with two amazing individuals from the United States and Australia, whose deep expertise in outdoor markets and passion for adventure helped take the brand to the next level. Their insights and global perspective allowed us to expand our reach and refine our product offerings, ensuring that our gear could meet the diverse needs of adventurers worldwide. With teams in the U.S., Australia, Germany, and the UK, we tested our gear in extreme environments, helping us innovate and grow. Their collaboration helped us turn Traverseon from a local idea into a truly global brand.

In 2024, Traverseon finally came to life in the way I had always imagined it—through our online platform. But this wasn’t just about selling gear. I wanted to create a space where adventurers from all over the world could discover great products, share their experiences, and connect with one another. With the help of my partners, we were able to bring together a diverse range of gear from across the globe and offer a platform that didn’t just sell products but built a community. Our platform also became a place where outdoor lovers could share their unique experiences and insights. Anyone who submits their story or outdoor tips, and has it verified by our team, will receive a $50 voucher as a thank you for contributing. As we continue to grow, I’m more committed than ever to simplifying outdoor life for anyone who loves the outdoors. Our platform is now a space where you can find top-quality gear, exchange outdoor stories, and be part of a community that shares the same values.