A 10-Year Journey to Simplifying Outdoor Adventures
At Traverseon, we believe that camping shouldn’t be complicated—it should be spontaneous, effortless, and deeply fulfilling. That’s why we’ve made it our mission to simplify your outdoor life with lightweight, easy-to-use camping gear that’s ready when you are.
Born from the idea of Urban Wildness, our brand lives at the intersection of convenience and exploration. We design gear for quick escapes—from a last-minute weekend under the stars to a quiet morning beside the van. No matter where you’re headed, our products are built to set up fast, pack light, and perform reliably—so you can spend less time prepping and more time living.
With Traverseon, you don’t need to be a seasoned adventurer to enjoy the outdoors. Whether you’re pitching your first tent, brewing a sunrise coffee by the fire, or winding down in a cozy flood of lantern light, our gear makes it easy to connect with nature on your own terms.
Because to us, camping isn’t about conquering the wild—it’s about returning to what matters.
And that should feel simple.
Brand Mission
We design compact, easy-to-use gear systems that allow city dwellers to venture into nature — whether it’s a weekend in the woods, an evening by the lake, or a sunrise hike. With smart functionality, urban portability, and authentic outdoor performance, Traverseon makes it easy to explore, unwind, and recharge.
— Kong
Brand Vision
To be the leading global brand for “Urban Wildness” — making nature more accessible, more enjoyable, and less complicated for those who live fast but crave slow, wild moments.
— Kong
About Traverseon
2015
From Passion to the First Step
Ten years ago, I was just an ordinary city dweller, busy with work and caught in the routine of daily life. That all changed when I decided to challenge myself and experience the great outdoors. My first hiking trip completely transformed me. From winding mountain trails to wide-open fields, every step brought a sense of freedom and peace, far from the noise of city life. As my love for the outdoors grew, I began to notice a problem: the outdoor gear I used was often bulky and inconvenient, making it harder to enjoy spontaneous trips or quick getaways.
2017
Seeing Opportunity in the Problem
Every time I set out, I found myself spending hours preparing gear. Backpacks were too heavy, tents were complicated, and cooking equipment was cumbersome. These challenges affected my experience. Most outdoor brands focused on high-intensity adventures, while for casual travelers like me, their gear was overkill. I began to ask myself: Could I create lightweight, functional gear that made it easier to hit the road for quick trips? That’s when the idea of building a new brand was born—a brand that would make outdoor exploration simple and enjoyable.
2019
Building the Brand Vision
I dove deep into market research, talking to fellow outdoor enthusiasts to understand their needs. I realized that people weren’t just looking for high-performance gear—they wanted something that was easy to use and carry. That’s when I came up with the brand philosophy: "Simplify Your Outdoor Life". I wanted to combine the convenience of urban living with the freedom of outdoor exploration, making it possible for anyone to get out and enjoy nature without the hassle of complicated gear.
2021
From Concept to Reality
In 2021, I decided to turn my vision into reality. I started working with designers, manufacturers, and suppliers, sketching prototypes and carefully selecting each product. Every prototype went through countless iterations and tests. Whether it was designing a tent that could be set up quickly, creating lightweight backpacks with easy-to-use systems, or making compact cooking gear, I was hands-on every step of the way. It wasn’t an easy journey—there were failures and challenges along the way—but seeing my ideas take shape kept me motivated. Over time, my vision for a brand that simplifies outdoor life became a reality.
2024
The Birth of Traverseon and Our Global Partners
In 2024, Traverseon was born, turning years of dreams into reality. What makes us truly unique is our global team. My partners from Germany and Australia, all passionate about the outdoors, have helped shape the brand and bring diverse perspectives. This collaborative approach has made Traverseon more than just a brand—it’s a shared mission to simplify outdoor life. From Trail Ready hiking gear to EasyCamp products, we’ve created gear that’s both simple and functional. Reflecting on these ten years, every challenge has only strengthened my commitment to helping others enjoy outdoor adventures, effortlessly.